The world of digital marketing can feel like a scary place.
Where do you start? Who can you trust? How do you know if it’s working? Little Foxes Marketing was created to solve these concerns. We focus exclusively on providing digital marketing solutions to colleges, universities and independent schools. So if you’re an executive or staff member who has been asking these questions—welcome! You’re in the right place.
What we do
Digital advertising.
Serving the right message to the right person at the right moment. Search engines, social media sites—wherever your target audience spends their time.
Search engine optimization.
SEO is the ideal starting point for any digital strategy. In fact, it’s hard to efficiently grow enrollments without it. Find out why SEO is the best tactic in education marketing.
Who we serve
Higher education digital marketing
We have experience working with all types of higher ed institutions, from Public Ivy to private liberal arts to specialized graduate schools.
Independent school digital marketing
We thoughtfully apply our proven higher ed strategies and tactics to audiences in the private, non-profit, nursery through grade 12 space.
How we do it
We offer our services in two formats: partnerships and projects.
PARTNERSHIPS
What it is
Our year-round, managed-for-you service. A collaborative and strategic partnership that helps you realize your goals and navigate new challenges as they arise.
What it includes
All creative for any campaign we manage, monthly strategy and reporting meetings, a live accessible dashboard, and an ad calendar that lays out the strategy.
What it costs
Our pricing is customized based on your objectives, needs, and budget. We can usually provide an estimate after an introductory conversation. Start a dialogue >
PROJECTS
What they are
Shorter-term (2-4 month) engagements designed to accomplish a specific objective like determining how much your competitors are spending, if your current marketing is ‘working’, or developing a full digital strategy.
What they look like
Our Competitive analysis reveals what your competitors are spending and saying. Assessments provide an analysis of your current marketing efforts. Strategies provide you with an annual digital marketing plan.
What they cost
Our pricing is customized based on your objectives, needs, and budget. We can usually provide an estimate after an introductory conversation. Start a dialogue >
What makes it work
By design, we are a small team. That means we can’t work with everyone that we’d like to and we sometimes have to be selective in who we take on as clients. Below are a few things that we look for when considering new partnerships:
Entrepreneurial spirit. Education is typically not associated with innovation, but as audience preferences evolve new marketing channels emerge, it’s becoming more important to have the freedom and license to think outside of “how we typically do things”
Admissions and marketing collaboration. Typically, our points of contact work in the marketing department. But having an admissions presence in our discussions allows our marketing work be supportive of the broader enrollment strategy, shortens the feedback loop, and improves the effectiveness of our work
Access to institutional leadership. While we’re perfectly content to work in the background, our work shines when we have institutional buy-in. We provide board reports that highlight our wins, illuminate looming challenges, and ensures that our work remains relevant to institutional strategies.