Do Multiple Social Accounts Make Sense?

Managing social media can be a full-time job, so how many accounts should your institution have? It’s no secret that social media is one of the most valuable tools for communicating with prospective students and parents in today’s higher ed landscape. Engaging on Facebook, Instagram, Twitter, LinkedIn and others can be a cost-effective strategy for generating conversation…

What Instagram’s Latest Updates Mean for Higher Ed

The Facebook-owned application has rolled out so many changes over the past few months that it can be hard to keep up – especially for busy higher education marketing professionals who are trying to sneak in a vacation day or two before the fall. We curated Instagram’s recent changes to identify those that will be most helpful to marketing your college or university…

10 Ways To Grow Your Higher Ed Instagram (with FREE Checklist)

If you’re like most higher ed marketers, you have limited time and budget. If you are wanting to get the most possible engagement out of social media, it makes sense to prioritize Instagram. To help with that, we are providing you with 10 of our favorite higher ed Instagram growth strategies. While we save our best strategies for our clients, we still use the 10 strategies outlined below on a regular basis…