3 Strategic Challenges Facing Higher Ed Marketers in 2019

While each institution faces unique challenges, all non-profit colleges and universities are going to be facing some common trials in the year ahead:

1. All of the societal, market, and demographic trends that made higher ed a growing industry for the past several decades are all diminishing…

2019 Higher Education Marketing Conferences

It’s never too early to start looking at future higher ed marketing conferences. If we omitted any, please let us know so we can add it. If you’re like us and can’t make it to all the ones on your wishlist, we provided the conference Twitter handle or hashtag so you can still follow along virtually…

Be a Fly on the Wall at A Comprehensive Marketing Assessment

We were recently doing a comprehensive assessment with a new EDU partner. After years of flat enrollments, they wanted to know what else they could do to get more leads and applications. We spent hours mapping out all their current marketing activities: digital campaigns, social media, event sponsorships, inbound, open houses. They had a lot going on! After reviewing the client’s upcoming enrollment goals, historic sources of leads/apps/students, and their website, we found the problem…

How to Create a Higher Ed Digital Marketing Strategy That Generates Leads

The world of higher ed enrollment management is always operating in the future. If you oversee undergraduate enrollment, you might already be done with this year and looking at next fall’s enrollment goals. If that’s the case, you’re likely wondering how you’re going to be successful. Where will those additional leads, apps, and enrolls come from? What works and what doesn’t? What should be done differently this time around…

The Ultimate Higher Ed Marketing Plan (FREE Download)

The Ultimate Higher Ed Marketing Plan is a free, 16-page, fillable pdf that asks you a series of questions that will help determine what makes your brand or program truly unique, refine exactly who your target audience is, identify your competition, what strategies they use, and how to position your offering, figure out how many leads and applications you will need to hit your enrollment goals,  pair your marketing goals with a monthly execution strategy, and…