Rebranding in the Real World

Three examples of how higher ed institutions across the U.S. are using rebranding to their advantage. In our latest blog post, we examined the merit of a rebrand and how it can benefit an institution. Tom Sternal of Generation outlined the critical questions a university needs to ask to begin the process and offered more efficient alternatives if a rebrand is unrealistic. As an accompaniment to that piece, we chose to showcase some recent examples of rebranding done right…

Rebrand vs. Refresh - How to breathe new life into your institution’s identity

Many colleges and universities rely on their institutional legacy as a foundational component of their brand. Seals, logos, colors and more are all aspects of a time-honored tradition that conveys the significance of an institution. Creating messaging that builds on more than a century of values helps establish the strength of a brand in the minds of prospective students. However, not all brands were originally built to stand the test of time…