I’ve managed the marketing strategy for programs of small, private institutions with fewer than 700 enrollments, all the way up to public, state universities with over 20,000 enrollments. Each institution faces unique challenges, but all non-profit colleges and universities are going to be facing some common trials in the year ahead.
It’s never too early to start looking at future higher ed marketing conferences. If we omitted any, please let us know so we can add it. If you’re like us and can’t make it to all the ones on your wishlist, we provided the conference Twitter handle or hashtag so you can still follow along virtually.
The Facebook-owned application has rolled out so many changes over the past few months that it can be hard to keep up – especially for busy higher education marketing professionals who are trying to sneak in a vacation day or two before the fall. We curated Instagram’s recent changes to identify those that will be most helpful to marketing your college or university.
Around this time of year, marketing and enrollment departments across the country are likely feeling either cautiously optimistic or absolutely frightened about their upcoming undergraduate enrollment class. Wherever you fall on that spectrum, it’s not too late to pick up a few students.
We were recently doing a comprehensive assessment with a new EDU partner. After years of flat enrollments, they wanted to know what else they could do to get more leads and applications. We spent hours mapping out all their current marketing activities: digital campaigns, social media, event sponsorships, inbound, open houses. They had a lot going on! After reviewing the client’s upcoming enrollment goals, historic sources of leads/apps/students, and their website, we found the problem.
The average higher ed landing page converts at 2.6% (unbounce 2017). That means 97.4% of the visitors that come to the average .edu don’t fill out forms, start applications, call admissions, or engage in chats. What if, through a few minor adjustments, you could increase that number from 2.6% to 5%? Tim Prusha shows you how in this training for higher ed.
The world of higher ed enrollment management is always operating in the future. If you oversee undergraduate enrollment, you might already be done with this year and looking at next fall’s enrollment goals. If that’s the case, you’re likely wondering how you’re going to be successful. Where will those additional leads, apps, and enrolls come from? What works and what doesn’t? What should be done differently this time around?
If you’re like most higher ed marketers, you have limited time and budget. If you are wanting to get the most possible engagement out of social media, it makes sense to prioritize Instagram. To help with that, we are providing you with 10 of our favorite higher ed Instagram growth strategies. While we save our best strategies for our clients, we still use the 10 strategies outlined below on a regular basis.
The Ultimate Higher Ed Marketing Plan is a free, 16-page, fillable pdf that asks you a series of questions that will help determine what makes your brand or program truly unique, refine exactly who your target audience is, identify your competition, what strategies they use, and how to position your offering, figure out how many leads and applications you will need to hit your enrollment goals, pair your marketing goals with a monthly execution strategy, and more!